On Tuesday, Apple unveiled the iPhone 13 range and a new connected watch, the Apple Watch
Series 7. The technology giant took the opportunity to remind the public of the latest measures taken
to protect the confidentiality of its consumers' data
"What a spectacular set of announcements," Apple boss Tim Cook said. The company unveiled new
smartphones, tablets and high-tech watches on Tuesday to much fanfare, but the tech giant can
hardly shrug off mounting criticism on the competition, privacy and cybersecurity fronts.
But unlike last year, with the addition of 5G, the technical improvements to Apple's new generation
of devices do not include fundamental changes.
"Another annual event for updates without many surprises," summarised Gene Munster of the
investment fund Loup Funds in a tweet.
Storage capacities increased for some models
The Californian group unveiled, as expected, the iPhone 13 range. It includes four models, from the
"Mini" version, which will be sold from 700 dollars, to the iPhone 13 Pro Max, from 1100 dollars.
These prices are equivalent to those of the iPhone 12 when it is released at the end of 2020.
Their cameras and batteries are more powerful, and 5G capability is to be extended to more than
200 phone operators in 60 countries and regions by the end of the year, said Kaiann Drance, the vice
president for iPhones.
On his virtual stage, Tim Cook highlighted the popularity of iPads, whose sales have "grown 40% in
the past year". He also introduced a new connected watch, the Apple Watch Series 7, which is
expected to make its users increasingly sporty.
Analyst Dan Ives was particularly interested in the storage capacities increased to 1 TB for the iPhone
13 Pro. Despite the shortage of chips, he believes that Apple is on a "good commercial run", as "250
million of the 975 million iPhones in circulation worldwide have not been replaced by a newer
version for three and a half years".
New tools to fight child pornography pushed back
Apple also used the event to highlight the most recent measures taken to protect the confidentiality
of its consumers' data, one of the brand's major selling points.
However, Apple has just endured several weeks of controversy over its new anti-child pornography
tools on its iPhone and iPad, which have sparked an outcry from online privacy advocates. Activists
from the NGO Fight for the Future even unfurled banners outside Apple shops in the US on Monday
night, calling on the company "not to spy on our phones".
On the subject: Apple to detect child abuse images on its phones and servers in the US
The firm assured that these new algorithms did not make its system less secure or less confidential,
but decided in early September to delay their implementation.
Concessions in the battle with application developers
At the end of August, it also announced concessions to application developers. Many of them accuse
Apple of abusing its dominant position in the mobile economy market by forcing them to use the App
Store as a gateway for consumers to download apps and pay for digital goods and services.
A Californian judge in the case against Epic Games, publisher of the game Fortnite, has just
prohibited the company from forcing developers to use its payment system within their applications.
On this subject: Apple suffers first setback against Epic Games
"More than a million apps have been designed specifically" for the iPad, Tim Cook said on Tuesday,
never losing an opportunity to highlight the rich ecosystem created by the invention of the App Store
13 years ago. But neither the company's concessions nor the judge's decision – which cleared Apple
of monopoly charges – are finding favour with some developers.
"The launch of iPhone 13 today tells us only one thing: new iPhone, same bad App Store," quipped
the Coalition for App Fairness on Twitter, which includes Epic Games, Spotify, Deezer and others.