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Here is the iPhone 13: a furious air of déjà vu, a version over € 1,800!

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The same, but better, without surprises or noticeable evolution: thus is born, in the shadow of the
spectacular character of the keynotes of a few years still, the family of iPhone 13 of Apple, which has
just been announced. .
Here is the iPhone 13: a furious air of déjà vu, a version over € 1,800!

Apple loves traditions. Forced (by the Covid and the shortage of computer components), in 2020, to
break with the one who wants mid-September to have been the momentum of the iPhone for 15
years, the Apple firm resumed, this Tuesday evening, with this custom.

During a keynote chaired by Tim Cook from the Apple Campus in Silicon Valley, the company
delivered its new vintage of iPhones to the world. The iPhone 13, as presumed, does not stand out
with any disruptive innovation, neither in terms of design, nor in terms of functionality. However, the
iPhone 13 Family grants itself an update of very good quality, further improving what remains,
despite the deterioration of the aura around this type of keynotes – less eventful than a few years
ago – , one of the best smartphones on the market.

The heart of the range, first: the iPhone 13 evolves in a few points. Its notch is intended to be more
discreet, and less unsightly, reduced in volume by 20%. We stay far from the Android equivalents,
where the screens are perforated or punched with a minimalist hole where the front camera is
housed, but we are moving forward. Even if the overall design of the machine remains similar to
what we know. Five colors (very light powder pink, blue, white, black and red) decline the iPhone 13,
which embeds an A15 chip and retains its back photo block composed of two sensors (12 Mp),
improved, and mounted diagonally. The screen, Full-OLED, is promised as 28% brighter than the
previous iteration and stretches to a diagonal of 6.1 inches.

Bangkok, Thailand – Jan 13, 2021: Close up hand holding black smartphone iPhone 12 Pro Max

The Mini version will be content with 5.4 inches diagonal. In terms of autonomy, the iPhone 13 is
adorned with a real big advantage: it is promised with 2h30 more endurance compared to the iPhone
12! A real breakthrough, always highly demanded by users (we never have enough autonomy).
No more surprising Pro and Pro Max models
If we go upmarket and look at the Pro models, as in 2020, we see that the photo unit gains a photo
sensor compared to the classic 13. A macro mode, a Zoom mode (but X3 only), and a greatly
increased brightness promise to improve already excellent shots on the 12 Pro. Four colors are from
the review, a very golden bronze, black, a relatively light blue and a silver gray. A15 chip, of course,
and better performance screens: the Pro has a 6.1-inch panel, the Pro Max goes up to 6.7 inches.
Marketed "Super Retina XDR", these new screens are, finally, 120 Hz compatible (as on the iPad Pro),
a refresh rate guaranteeing optimal fluidity.

Storage, price and … disappointment?
On the storage side, regardless of the iPhone 13 model, it will no longer be possible to find a model
with less than 128 GB of storage memory. On the maximum side, we are on 1 TB, a cap never
reached for a headed mobile.

The costs ? They are in the standards headed: they start at 809 € for the iPhone 13 Mini, 909 € for
the iPhone 13, 1159 € for the iPhone 13 Pro, 1259 € for the 13 Pro Max. Note that in the 1TB version,
these prices, similar to those of last year, are soaring: count € 1,839 for the 13 Pro Max 1TB!

In summary: a furious air of déjà-vu, no major novelty (facing competition which is very active), but a
refinement of devices, it should be remembered, excellent. Enough to satisfy Apple-Addicts?

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